First off: Many congratulations to Holly in Alaska for correctly guessing that the Angerman poem mentioned in my previous rant was in fact from the novel (not the movie) Logan's Run. A copy of the infamous issue #3 is winging its way to her as we speak. (Okay, it's Sunday. These are symbolic wings.)
Now, on to bigger and badder issues.
I've had more than one business consultant-type person approach me with offers of help regarding publicity for SHM. The problem is that if I could afford a publicity consultant, I probably wouldn't need one.
I love my job, I love my love mail, I even love the kind of hate mail that makes it clear I pricked someone who needed pricking; but in terms of filthy moolah, I've made no secret of the fact that I'm doing just a little better than paying expenses. I doubt I could pay what a consultant would ask, even if I were willing to go from a little profit to none at all.
A few very good publicity suggestions have been made to me:
More Internet presence, including either MySpace or Facebook pages (sorry, they all sound alike to me) for both me and the magazine.
A Secular Homeschooling Magazine-award contest for best secular homeschooling sites -- blogs, products, that kind of thing.
More presence at homeschooling conferences.
I'll be taking the woman who mentioned that first one up on her very kind offer of helping me, the techno-doofus. I'm also puzzling out the logistics of those last two. Travel is almost impossible for me for both health and money reasons, but there must be other ways of doing it.
I'm soliciting other ideas for publicity, including giveaway ideas that are somewhat less lame (and less contingent on readers being exactly the kind of nerd I am) than my recent one.
Giveaways for subscriptions would be good; giveaways for back issues, either individual ones or the "special" #1 - #4 bundle (still going pretty strong, thanks everybody) would be even better, since I'd love for my living room to someday look like a room where people, rather than boxes, live.
Just to help you out a bit with ideas: I have more merchandise up my sleeve than I've let on.
Because of the response to "The Bitter Homeschooler's Wish List," I wrote up what isn't exactly a shortened version, but is very like it in tone, content, and point. It's called "Ten Things You Should Know About Homeschoolers," and it's printed up on a business card.
I don't know how much mass appeal it's going to have, since Thing #1 is "We're not all religious," and Thing #7 is "We're normal people" (followed immediately by Thing #8, "Kind of").
I like this card, because I'm easily pleased. But I'm not sure what to do with it.
I'd like to sell it, but how many for how much?
I'd also like to do some kind of publicity thing with it, because it does have the magazine's web site address printed on the back.
I was thinking of some kind of challenge where people could get a few free cards mailed to them, but they have to send me their stories (or even pictures) of what they did with them. Handed one to some idiot who started in on the whole "but what about socialiZAtion?" thing. Left a few in a waiting room, at the library, or on a shelf at a grocery store, and then lurked around pretending to have an appointment/look for books/wonder which detergent really makes those whites whiter, all the while watching for reactions from passing strangers. Handed them out randomly to the customers at a favorite coffee shop. Had the entire text of the card tattooed on your back. Something.
Let me know what you think, either here or (if you're feeling secretive) directly to me:
deborah @ 2ds dot org
If I use your idea, I'd love to give you something for your time and trouble. Although money is probably not the kind of printed matter I'll be moving in your direction, just let me know what I've got that you'd like to see.
It's entirely possible that the giver of the very very best idea could find a package of my insanely divine three-chocolate brownies in her or his mailbox, as long as this cold weather holds out.
Sunday, March 15, 2009
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14 comments:
I would buy a t-shirt with the "Ten Things You Should Know About Homeschoolers" list on the back. Not the front -- I don't need people reading my boobs. Yeah. I've got issues.
How about a blog badge thing? It could say "I'm a secular homeschooler" and when you click it, it takes viewers to your page or to subscription information, etc.
You could print up the business cards, send them along with magazine subscriptions and ask people to stick them in homeschooling books at the library or at bookstore.
I've often thought the whole list should be printed on a T-shirt.
I'd proudly wear one.
I am technologically challenged as well, but I know that you could have Cafe Press do the shirts for you. There must be more than one homeschooling nutjob (me) who'd wear 'em.
I think having a condensed list printed on a business card is a terrific idea, but since I can't go back in time and hand one to the silly woman at sprawlmart who said IN FRONT OF HER CHILDREN that she 'could not stand' to be around them all day, I don't have a good idea for their use.
I would love to give them out to everyone in my homeschool group, especially if they promote the magazine on the back!
If someone is in a really feisty mood they could put them on the PTA/O table at back to school night!
kaI think the ten things would be a good idea, along with perhaps isses, or cards.
but I would buy a tshirt as long as it's in bigger sizes for us 'gifted' people. lol.
Well, I would definitely like a button to put on my blog. Because it's just oh-so-popular, you know. But it would make me happy.
And I *did* offer to have the wish list put on my back, but that was definitely based on the fact that Kat charges a gazillion dollars for a tiny tattoo, let alone an enormous one, and I'm pretty sure you haven't budgeted for that.
But I will brainstorm. And I'd LOVE some business cards!
I still believe that Secular Homeschooling belongs on the racks of all bookstores. Not that I have any idea what that entails, but it should be there.
T-shirt! I'd totally wear that! Maybe you could get people to man homeschooling booths for you in exchange for a year's subscription? Speaking of that, will there be a reminder notice when our year is up? I started with issue #1...
I agree on the t-shirt thing; I'm a graphic designer and I've done Cafe Press stuff before, so if you want help from that technical side of the fence ("images will only be accepted in a .ai, .psd, CMYK transparent background 300 resolution file under 30 MB"), let me know.
I'd also put a button on my blog, no doubt there.
10 Things may also go well on fridge magnets.
Have you considered an electronic subscription? I have a couple of magazines that just send me .pdf files when a new issues comes out. I save them on the hard drive and refer back to them as needed. This is great for saving on the cost of printing, which is always the biggest part of running a publication. In this case, the pub will give you an electronic sub. for a cheaper price than a print sub; and you can always print your own copy if you want it that badly. As for not sharing those files with non-subscribers...well, they trust you to be on the honor system.
Those pubs also advertise free issues with related purchases. Mine focus on print design; so if you go buy a piece of stock art from website X, they offer you a free issue on how to make stock art look its best, "just click here to download." It helps introduce people to their product while being helpful at the same time.
Totally agree with the t-shirt, business cards and having someone man a booth for you at conventions in trade for mag subscription. All great ideas. The blog button could produce a lot of new interest also. People in my family who don't homeschool, but who read my blog would click on it and probably at least buy an issue or two to read up on some things.
You've got some great ideas here already, but I wanted to mention that you should find more ways of promoting the presence of the magazine.
The idea of the buttons, and other social networks (Facebook, MySpace, Twitter, etc.) that link back to the Secular Homeschooling Magazine site is that it helps to drive traffic to the site. The more places that link back to the site, the higher your site ranking, the more likely your site comes up when people do keyword searches, etc. More Internet presence is essential is building a larger readership.
I also love the idea someone said about having an electronic subscription to the mag. It's a much easier way to subscribe and read the articles without a lot of junk piling up in the family room. Usually the e-subscriptions are less than print. Enough for now.
I'm totally down with the T-shirt idea. My whole family would want one of their very own lol. I don't know why but the business cards made me think of a Flat Stanley promo type idea. Something like "look where those crazy homeschoolers took my business card or magazine" with pictures and everything. And, of course, I'd hand one out to anyone who'd listen.
I will include a link to your site on my homeschool website although it won't be public for quite a while yet.
Even though I wasn't planning on attending our local conference, for you, I'd be willing to man a booth. Ami, would you and Tami join me?
GinaG in Oregon
PS I almost have an article ready for you. Shocking, I know.
I would definitely purchase a shirt for myself and my daughter!
Love the button idea! My blog gets anywhere from 140 - 250 hits per day. I'd proudly display it there.
Love the Facebook group idea also (considering I can be found on Facebook easier than be located by phone).
I forgot to add that I would gladly leave the business card/list at the museums and anywhere else we take our field trips.
Let me know where I can help and I'll be there. I love your publication and think many more people can benefit from it.
Stacy
One thought on the 10 list cards, if they are something you want to use for promotion you could make a pdf file available for all your fans to dowload and print ourselves and hand out. They wouldnt look as nice as the profesional ones, but it costs you nothing and us only a little.
Another "grass roots" idea is making a printable pdf poster available with those little tabs to tear off with your website that we could put up localy. Again, no cost to you and little to the fans :).
I for one would hate to loose your mag because of funds and would be more than willing to spend the few bucks to print.
I definately think the blog button would be a big hit as well as myspace, facebook, and any other networking sites.
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